For any business, it is necessary to build a strong online presence to survive in the competition. Especially in a highly capitalist country like Canada, it is more of a necessity than a privilege to shift your business online.
However, having a strong online presence is not everybody’s cup of tea. Therefore, they implement techniques like SEO to optimize their operations and stay on the top of the search results.
Before starting using SEO on a national or internation level, you must master it in your local areas. Thus, location SEO in Ottawa must be your prime target as of now.
With that being said, let us take you on a tour of how effective SEO can excel your Ottawa-based business. Also, learn about White Label SEO with this guide.
Understanding Local SEO
Before diving into how it works, you must know what it is.
So, as the name suggests, local SEO works on optimizing your business’s online presence on a local level. Limited to your city, a well optimized business can effectively top the search results with ease.
Speaking of its complete plan, it involves strategizing how to increase your business’s visibility on the internet, and implementing something that your competitors are lacking.
Specifically in case of local SEO, the aim is to appear your business in top of the search results of at least those people in your locality.
Key Components of Local SEO
Now that you are aware of local SEO, it is time to learn about how it works. In this section, we will start by learning about the key components that make or break your SEO strategies:
- Google My Business Optimization: Probably one of the key tools that play a major role in your local SEO is Google My Business (GMB). To optimize your GMB profile, you have to fill necessary details like your business name, address, phone number, website, hours of operation, and the services you offer. Ultimately, you can enjoy better business reach and credibility.
- Local Keyword Research: Keyword research is the most common and primary requirement for any SEO strategy. Irrespective of the degree of SEO expertise, it is one of the most basic requirements that makes an SEO strategy complete. Luckily, there are numerous tools to take help from. SEMrush, Ahrefs, etc. are some of them.
- On-Page SEO: It includes optimizing each web-page to rank higher in the search results. How is it done? The process of on-page SEO includes using local keywords in title tags, meta descriptions, headers, and throughout your content.
Moreover, other elements also result to a higher ranking such as mobile-friendly interface, faster loading times, and seamless user experience.
- Local Link Building: Link building is all about engaging with local businesses, organizations, and influencers. It is also known as backlinking. The best way to advertise a business is collaborating with higher authority websites, going to events, sponsors, and sponsoring community events.
- Online Reviews: Positive online reviews establish a strong goodwill for any business. It might not feel like directly related with SEO, but can influence your online presence to a great extent. So, focus on getting positive reviews on online platforms like Google, Yelp, and Facebook.
How to Measure Local SEO Success?
Implementing world-class techniques and infrastructure is all good, but you must not forget about tracking your progress. There must be a regular and timely schedule when you monitor your SEO performance.
So, below is the list to tell you how you can measure local SEO success:
- Local Search Rankings: The easiest part to track your business’s online presence is to search it in your locality. Just enter the keyword in the search bar, and track the position of your business overtime.
- Organic Traffic: From online tools like SEMrush, Google Analytics and Ahrefs, you can track the domain authority of your website and find out the organic traffic the website is receiving.
- Conversion Rates: Another key indicator you can look out for is conversion rates. The whole number of users who have taken an action may be divided by the total size of the audience seen to that advertisement, and then multiplied by 100 to get the conversion rate.
Final Words
Finally, local SEO is all about promoting your business to local level. Especially in countries like Canada, where the society is highly capitalistic, you need to make sure your business is displayed at the top of search results.
To make sure, businesses explore several SEO practices that make them stand out of the competition. If you are also practicing in your operations, this article will certainly help you with different purposes.
Also, do not forget to track your performance so far.
