Young Aussies See 20 Alcohol Ads Every Hour – Says Research

According to a study, young people in Australia are heavily exposed to alcohol advertisements on social media—20 of them every hour, to be exact. 

And that is not normal; these advertisements are frequently linked to marketing techniques like surrogate marketing, which typically promote a product that is not directly related to alcohol but is either directly or indirectly related to alcohol brands. 

Such advertisements are prohibited in a number of nations, including the UK, China, India, and USA. Nonetheless, in Australia, because there are no regulations regarding this kind of surrogate advertising, advertisers are openly endorsing Dear Branch, which exposes young people to it. 

The ads feature girls or adult content in appropriate ways in addition to alcohol, which may not give a child a positive impression of the world. 

Undoubtedly, European nations lead the way and exhibit superior performance in shielding their youth from the negative impacts of alcohol advertising. 

Some European nations have sick laws that forbid surrogate advertisements, which leads to essentially no alcohol advertisements. In certain cases, alcohol advertisements are outright prohibited.

The country cum continent of Australia is invited to take action regarding these advertisements and safeguard their use from damaging influences and advertisements of that nature.