With 500 million daily active users, Instagram is a perfect platform to establish your social identity. But, Is your Instagram account getting enough mentions and engagement?
This may be a matter of concern for some. A few years ago, success on Instagram was believed to be a large base of followers and likes. For that matter, influencers, and entrepreneurs tried their best to improve these indicators without caring about others.
In the year 2024, this is a significant error. Today we can confidently say that the most significant thing on IG is engagement.
IG engagement is typically a calculation of percentage that shows the percentage of \followers who have interacted with your content.
In the post, we’ll share 3 simple but effective ways to get mentions and make engagement better. Keep reading!
What is Instagram Engagement?
Engagement consists of several metrics that show how trendy and successful your account is on the platform. It also indicates how often and actively users interact with your profile. Based on this data, algorithms place (or not) your content is recommended, thereby increasing its visibility.
To calculate yours, divide the total number of likes, comments, and saves by your reach, and multiply by 100, i.e.,
But how to improve engagement? All metrics should be at a high level, namely likes, comments, subscribers, and above all mentions.
Why are they most relevant? Getting them is quite difficult, but the outcome is worth it. Mentioning someone makes your account generally more prosperous and improves visibility in addition to active interaction.
Fast Fact: As per the recent survey, user engagement typically peaks in the afternoon. Especially between 1:00 PM and 5:00 PM.
Using Third-Party Incentive
For a quick and easy promotion, the first thing that comes to mind is investing in an account. If you also thought about it right away, then everything is correct. Most influencers and entrepreneurs regularly invest in their pages, and this is valid right from a marketing point of view.
You can buy mentions in just two clicks, check out the link: https://viplikes.net/buy-instagram-mentions. Such user interactions are no different from organic ones, hence, they come from real users who usually spend hours online.
Since this task is taken over by the provider to whom you entrust your promotion, you don’t have to spend a lot of time and effort to get them. The best part is, they cooperate with people from different countries and support customers at any stage of promotion.
Hold on and be careful, as there are companies that sell fake ones under the guise of genuine interactions. Fake interactions harm the rating of the page, and therefore, the security service may ban the account.
It is recommended to do thorough research in advance. For that, study the company’s website, reviews, and guarantees. These simple set of actions will protect you from scammers.
In the graph below, you can clearly see that Instagram stories’ reach is highest for images vs videos. These metrics help influencers analyze what type of content to post. At the same time, mentions improving the overall engagement of the users.
Contests for Your Subs
Who doesn’t like to get nice bonuses and gifts for simple actions – this is a rule that always works both offline and online. That’s why contests are a nice way to attract attention to your Insta page and boost communication.
This helps keep the audience engaged and grow the community from 0 to 1,000 to 100,000 to 1 million and more.
The best thing is that you set the conditions yourself. That is, depending on the current needs, you can demand from viewers what is relevant to you at a certain stage of promotion.
There are no restrictions while doing so, in fact, it builds real connections with other Instagrammers.
For example, you can make likes, follow, and mentions in Instagram stories or post a condition. It won’t seem difficult for users, but you’ll see the outcome immediately after the start of the contest.
Do You Know?:
According to giveaway listings, 91% of Instagram posts with over 1K comments are associated with a giveaway or contest.
This method is effective for profiles of any size, but the best result is obviously for large pages. The bigger your page, the higher the chance of getting more interactions.
However, if the profile is new, you can ask for support from friends, family, and colleagues. In this way, more people will know about your contest, and the result of the contest will be a beneficial bargain for you.
What can you offer as a prize? Anything that relates and at the same time promotes your Instagram page makes for a great prize or a gift. You can offer educational lessons, products, or goods of your production, as well as vouchers purchased specifically for subscribers.
Remember, the prize doesn’t have to be expensive – people love everything if it’s free for them.
QUICK TIPS If you want to be sure that your story won’t be ignored, you can add some short phrases like ‘Don`t miss it’ or ‘The new collection is coming to the shop’ to draw people’s attention.
Encourage User Interactions
As long as you are silent and don’t take an active part in interacting with followers, you won’t see the result. This is a big mistake for beginners. Every effort fails when they create their blog, fill out the feed, and share their lives in stories, but forget about the most significant thing – encouragement.
If you want viewers to mention you more often than usual, simply, interact and encourage them to talk about themselves.
The key to improving online communication is your friendliness and openness to subscribers and followers. So for them to begin doing it just like that (without incentives), you have to start encouraging user content.
When someone mentions you, repost it on your page and thank the user. It doesn’t matter if you know him personally or not.
Mentions are like additional support for promotion, so don’t take them for granted. Show users that you appreciate their support and help.
Final Words
As you can see, there are many options for improving engagement through mentions. They are universal and will be effective for an account of any size, even if you have just started your journey.
A one-off spike isn’t enough. Make sure you’re following these tips consistently.
In excitement, do not forget the basics i.e. to optimize your Instagram bio to align with your value, plan your content, and keep an eye on your Instagram analytics regularly to see what’s working or what’s not.
So arm yourself with them and let your light shine brighter. Good luck!
