Empowering Brands: The Key Players in OTT Advertising Platforms

Over-the-top (OTT) advertising is revolutionizing how businesses engage with their consumers, but advertisers can’t expect to reap all the benefits of OTT marketing without making proper use of OTT advertising platforms.

With that being said, let’s break down, including what it is, how it can benefit your business, and who the key players are regarding OTT ad platforms.

The Importance of OTT Advertising for Businesses

OTT advertising refers to ad campaigns that are delivered via internet-connected streaming media services, thus bypassing traditional media platforms like cable, broadcast, and satellite TV. 

It is proving to be especially effective because it takes what made traditional TV work and combines it with the precision and measurement capabilities of digital platforms like Google.

Recent data predicts that the number of global users will reach 4.22 billion by 2027, making its marketing a necessity for businesses looking to stay relevant in the ever-evolving digital age.

The Benefits of OTT Advertising

For extra relevancy, OTT offers businesses numerous benefits, including:

The media has completely transformed the way businesses engage with consumers. Imagine watching traditional television, only for a commercial break to start. Chances are — more often than not — that you’ll change the channel or fast-forward through the ads altogether.

In contrast, these ads aren’t skippable, though they are shorter and less disruptive. They offer seamless integration with a user’s watching experience, and there are options that can make them interactive, thus increasing user engagement. 

Through this marketing, business owners can target their ideal audience and track how their ad campaigns perform with those users. This in turn allows those owners to reduce ad wastage and foster connections with users most likely to become loyal customers. 

OTT companies need google ads for better conversions and reach. For that, they provide business owners with metrics on campaign performance almost immediately following the launch of an ad campaign, allowing them to optimize their ad when it’s still running if necessary.

Therefore, if an ad campaign has low views or conversions, advertisers can tweak it during the time it’s still live, giving it extra chances at success.

MNTN’s platform, in particular, allows advertisers to see the following real-time data:

• The number of views their ads have
• How many viewers visited their website after seeing the ad(s)
• The OTT device that is driving higher view-through conversions
• The user journey across the platform (including other supported devices and digital marketing channels featured in a campaign)

MNTN is a key player in the industry, and the value its platform can offer business owners can’t be understated.

These statistics were published by a report from Statista showing the umber of users of OTT videos worldwide from 2018 to 2027.

The Most Popular OTT Platforms

There are different types of platforms businesses can choose to advertise on, the most notable of which include the following:

• Subscription-based video-on-demand (SVOD) platforms, which include popular streaming services like Netflix, Hulu, and Disney+
• Advertising-based video-on-demand (AVOD) platforms, such as YouTube, Crackle, and Pluto TV
• Transactional video-on-demand (TVOD) platforms, including iTunes and Google Play
• Premium video-on-demand (PVOD), is a model in which viewers can rent or purchase newly released media before it becomes available anywhere else

As a business owner looking to take advantage of OTT marketing, it is vital that you consider the platforms that will offer the most value for your company’s products or services.

OTT Advertising Platforms — Making the Right Choice

Finding the best OTT platform for your business’s unique needs can be challenging, especially when there are various options to choose from. 

Enter MNTN. These ad platforms like MNTN and MNTN Performance TV serve ads exclusively on TV screens and not other devices. 

These platforms allow advertisers to set up audience targeting, determine who’s viewing their advertisements, and use campaign performance data to see how it compares to their other digital marketing efforts.

MNTN is a key player in platforms, offering advertisers new and innovative ways to reach modern audiences, increase engagement, and boost sales through marketing. 

Some platforms offer a data-driven approach, whereas others claim to be experts in precision targeting, but MNTN goes above and beyond to address the concerns a performance marketer may have, all when packaging everything in a single user interface.

Empower Your Brand With OTT Advertising

There’s no doubt that OTT advertising is more popular than ever. When you use a platform from a key player in the industry, like MNTN, you can set your business up for a positive future. Take control of your brand and use your ad spend to target leads most likely to convert.

---