For centuries, we’ve been using mailing aids whether it was to send any package or letter, it always gets the job done. Now in this digitalized era, everything is being done online, now we have emails that can be delivered instantly, so does that mean mailing services are useless now?
The answer is no, it still holds a lot of importance and can uplift a business. While electronic mail is convenient, they are not perfect, but physical mail is a unique way to approach the market and can create a different image of an organization.
In this article, I’ll mention why individuals might need a mailing service and what benefits they’ll get if they can utilize it properly.
Saves Time
If we take a look at the past, companies used to have a whole in-house distribution section consisting of several staff members and a dedicated room. This usually takes a lot of time, but making a service can get it done in less time.
Sending high-volume bulk direct mail is considerably easier when outsourced. Because employees have time to focus on other important things as they won’t be operating a shipment room. And remember, saving employee time saves you money.
Cost-Effective
Using a third-party agency for mailing can save a significant amount of money. Because
Because firms won’t have to hire an entire staff for the operation, nor do they have to get equipment like franking machines or weighing scales.
The main savings you will make is on the salaries of employees, though. Outsourcing means you don’t need any mailing staff at all. Businesses can save hundreds or thousands of dollars with this.
Professional Appearance
Working with a parcel delivery service gives your business a professional appearance, post dispatchers are equipped with printing and packaging tools, ensuring that the mail looks appealing and professional.
People won’t take business seriously if their mails look like they were just sent without any thoughts. Mismatched packaging without branding and a haphazard look will kill the mood.
Scalability
Functionality is important, and firms often invest a lot of money if they have in-house mail to increase scalability and operation. Even after doing so, it might not be of any use but, when you work with a mailing service, however, scaling is never a problem.
Just find the right company and get in touch with them. Explain your needs and whether you want them to be increased or decreased. Rest, just sit back and see the support they provide.
Automating Mail
Sending mail can be complicated work. Even small mistakes can have a devastating impact on your business’s bottom line. One of the perks of working with a professional postage agency is that it automates several steps.
Automating it means you don’t have to worry about any mistakes being made. Several processing companies have agents who take one final look before anything is set to deliver. Either way, automated mail-sending technology is highly advanced, so mistakes aren’t something you have to worry about.
Security
Security is a major concern because if the couriered package or mail gets stolen or lost, sensitive data can be leaked. By working with a professional mailing provider, you don’t ever have to worry about security-related issues.
This is because mail will be professionally packaged, tracked, and sent with a reliable courier. Courier vendors can offer compensation if mail is lost or data is leaked. Other steps also need to be taken, like working with a managed security service (MSS) to add an extra layer of protection.
Regulatory Compliance
Mailing companies greatly help with regulatory compliance. Here’s how:
Expert Knowledge: Outsourced companies consist of experts including lawyers who make sure that all the legal requirements are being met.
Licensing and Certification: They have the necessary license and certification which shows their commitment to the law.
Risk Mitigation: Enterprises are protected by the mailing service from getting any kind of penalties.
Avoidance of Legal Issues: Such services keep businesses out of trouble with the regulatory bodies.
International Mail
International mail is one of the most complicated types to send. Several documentation needs to be done and declared before the package can be sent to a different geographical area. Businesses lose a lot of time and can even make mistakes.
When you work with a professional mailing service, they do all the hard work for you. International mainline is handled and managed professionally, so there’s nothing that any firm needs to do.
In the infographic below you can see the postal services market size which was worth $245.8 billion in 2023. The major contribution was made by the domestic sector.
Tracking Correspondence
Tracking mail can be a nightmare sometimes, especially if you work with the wrong courier. Business tracking is completely done by the hired postal service, giving the employer peace of mind.
Hirers would be given a tracking number for each letter and package, by using that they can keep tabs on the delivery progress. Real-time updates will also be given at each step so that you can stay updated.
Customizable Envelopes
Something as simple as the envelopes your businesses used to send mail can have an impact on your relationship with your customers. Clients don’t take those businesses seriously who are unable to send high-quality envelopes, and it also creates a bad image.
The mailing company ensures that the envelope is in the best shape and looks great. As mentioned earlier, packaging will also be taken care of and the final product is going to be presentable and eye-catching.
FUN FACT Postal services have been used since 500 BC!
Reduces Overheads
Finally, working with a distribution service means you can massively reduce your business’s overheads. Reducing the number of employees in the mail room can save businesses a ton of money, which can be used on other tasks.
There is no need to buy any expensive equipment as the outsourced service will take care of everything. Mailing services can make the lives of business owners a lot easier. If individuals aren’t working with one at the moment, they are missing out.
However, make sure to read reviews or contact previous customers to check if the company is reliable or not. Positive reviews will create a sense of trust and satisfaction.
