Email is the cornerstone of modern professional communication. Be it for business or for personal use, everyone widely uses email. However, one of the key factors to consider is email deliverability.
Poor deliverability can overall ruin your email experience. Poor deliverability can lead to missed opportunities and miscommunication. You can also get help from numerous email deliverability software for better performance.
If you still need clarification about the subject, read the article till the end to know more. Thus, let’s get started. Also, learn about Automate Email Responses with this guide. Also, learn about Automate Email Responses with this guide.
Understanding Email Deliverability
Breaking into simpler terms, email deliverability is all about the ability of an email to successfully land in a recipient’s inbox. The good thing is that it encompasses various factors like the sender’s reputation, email content, and technical configurations.
Both low and high deliverability rates have their own effect on your email communication.
One sign to find out is if emails are being sent as intended, their deliverability rate is high; if not, there may be problems that need to be fixed.
Factors Affecting Email Deliverability
As mentioned earlier, your email deliverability depends on several factors including the sender’s reputation, email content, and technical configurations. Thus, it’s time to learn about them in detail:
- Sender’s Reputation: in simple words, it is a score that an Internet Service Provider (ISP) assigns to an organization that sends emails. You can build it over time through the frequency of sent emails, complaint rates, and bounce rates.
- Content Quality: Another key driver that plays a crucial in email deliverability is content quality. The key is to keep your content relevant, concise, and free of spammy language.
To make it more engaging, you can add clear subject lines, personalized greetings, and relevant content can improve engagement and deliverability.
- Authentication Protocols: Authentication protocols are all about verify the sender’s identity and protect against spoofing. For this, protocols like SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are taken into use.
- Recipient Engagement: To monitor recipient’s activities, there are some metrics that are used to monitor open rates, click-through rates, and replies.
If you are receiving high activities on your mail, it means your message is somehow adding value to the reader.
How to Improve Email Deliverability?
You can implement various solutions and practices to make your email deliverability better. A few of them are listed below:
- Maintain a Clean Email List: A cluttered email list is for no good. Therefore, you must make efforts to keep your list clean and sorted. Start by separating inactive or invalid email addresses.
- Segment Your Audience: Just to maintain your email list clean, you must also segment your audience on basis of different factors. These factors include demographics, behavior, or preferences allows for more targeted and relevant communication.
- Personalized Emails: Personalized or tailored emails is the best thing to build your impression. For instance, addressing the reader with his or her name can give a personal touch to your mail. This personalization or tailored emails can result in better email deliverability.
- Avoid Spam Triggers: Spam emails are a pain for everyone’s inbox. So, avoid using such elements that can categorize your mail as spam. Many users often use email spam checker. So, stay away from spammy words and phrases, excessive punctuation, and misleading subject lines. Finally, ensure that emails provide clear and truthful information to avoid being flagged as spam.
- Test & Optimize: You can practice email tests such as A/B testing to determine that works best for you. Testing and optimization is all about shaping your content for good so that it adds value to the recipient.
- Use a Reputed Email Service Provider: Email Service Provider offers tools and support to enhance email deliverability. Thus, using a reputed ESP can ultimately help you in a better email deliverability.
How to Measure Email Deliverability?
Now that you know about how to excel at your deliverability, you should also be knowing how to measure or track your progress. So, following is a list of such factors. These metrics provide insights into how well your emails are performing and highlight areas needing improvement:
- Delivery Rate: The rate of email perfectly sent and received by the recipient.
- Open Rate: The rate of email that are opened and read by the recipient.
- Bounce Rate: The most unfortunate thing that can happen to your mail is a higher bounce rate. It symbolizes the percentage of sent emails that are not delivered due to invalid addresses or other issues.
Final Words
It is crucial for any organization to have a high email deliverability rate. The rate indicates that your mails are adding value to the recipient. There are certain factors that influence this rate to a great extent. We have covered all about it in this blog. Please take note of the info and share it with your peers to make them aware as well!
