How to Grow Your Startup with Digital Marketing

In the digital age, you can’t afford to ignore digital marketing strategies if you are willing for your business to succeed.

For startups considering whether a Fractional CMO is the right fit, assessing your current marketing capabilities, growth goals, and the specific challenges you face is important. 

Understanding the benefits and potential impact of fractional leadership can help you make an informed decision. 

To learn more about whether your startup is ready for a Fractional CMO and the advantages they can offer, consider exploring resources such as the informative blog post on the RiseOpp blog. 

This article provides valuable insights into how a Fractional CMO can help startups achieve their marketing objectives.

Let’s get straight into it. 

Establish a Web Presence With the CMO

Having a digital presence is one of the important things. Online presence helps users to consider your brand reliable. 

An individual with a unique marketing skill set to get a startup off the ground like CMO can help companies thrive. 

Google loves to showcase brands in its search results. Likewise, there are possibilities that Google will introduce your brand to a huge audience across the globe. 

A thriving business feeds on generating engagement. With a digital presence, you can communicate with consumers.

The possibility of being in search results helps you to set the narrative on who you are and set yourself apart from competitors. 

Why a Startup Needs a CMO

As a startup founder, it’s decisive to maintain an agile marketing approach since there is no historical data to analyze and assist in shaping their strategy.

In the initial stages, startups struggle to experiment with content and messaging across different channels, but fractional CMOs do that for them. 

The primary function of CMOs is to drive growth and boost revenue by increasing sales.

But remember what it looks like in practice may vary. For instance, Sarah Kiefer (CMO) drives traffic and sales through search engine optimization.

Let’s see what SEO is all about.

Optimize Your Brand For Search Engines 

When you optimize your site for search engines with informative content, page speed & security, keyword research, and more, it enables your site to rank higher in the search results pages and attract leads.

Your site shows up when someone searches for the solutions you offer is a big deal. 

Some think it is hard to establish an online presence, but the reality is, that it is something achievable regardless of the business size. 

To make it easy for you, we have mentioned a few tips that will help you to optimize your brand for search engines: 

• Make sure to include primary keywords in both the meta title and meta description. 
• Critically analyze your site and improve the speed if needed.

Fast Fact:
According to the latest insights, around 40% of your potential visitors will exit your site if the pages take longer to load.

• Keyword research works greatly with SEO. Discover organic keywords your competitors rank for. 
• Backlink another site to your content. 

Why does a Fractional CMO Work Better?

Including a fractional CMO in your startup’s team helps you to pull out from the danger of a hyper-focused specialist forcing a square peg into a round hole. 

An ideal CMO experiments, tests, and analyzes a variety of marketing tactics be it email marketing, video marketing, etc. 

It’s CMOs’ responsibility to choose the one that works best for businesses’ specific offerings. 

Hiring a CMO can offer access to an experienced marketing executive. In other sense, they are self-starters who can leverage external resources to drive desired outcomes: 

Let’s get a clear picture of it.

How Video Storytelling or Video Marketing bring authenticity and Credibility?

According to Ras Gill-Boulos, a CMO, a well-approached video marketing strategy can result in effectively reaching the targeted audience while establishing a lasting digital impression and desired outcomes.

Statistics:
Recently, 86% of businesses utilize videos as a marketing tool and 33.33% of all online activity is video consumption.
On average people spend 18 hours or more than 10 hours watching videos online every week.

Video storytelling offers a wide range of opportunities. For instance, you can tell your success stories in a presentation, introduce products or services, and collaborate with big players, all in a compelling and engaging way. 

How impactful video marketing is? Well, it’s a well-known fact that people seek what they see. Instead of this, other perks consist of building trust, and customer loyalty, and emerging as an authority in the industry. 

When Is the Right Time to Hire A Fractional CMO?

It is evident that companies are making marketing a priority this year. Doing this by your own without proper knowledge can be hazardous. 

Without the right leadership, all the marketing plans might be for naught but backing your enterprise with a skilled can lead the charge, create the game plan, execute it, and track the effectiveness of their marketing tactics.

Take note, there is no sense in hiring a full-time CMO when your enterprise is small to medium-sized. 

How much do fractional CMOs make?
The rates of fractional CMOs can vary from $150 to $500 per hour, depending on the industry. The average hourly rate for a fractional CMO is between $200 and $375.

That’s where fractional CMOs come into the picture. 

Fractional CMOs work with your company a fraction of the time and at a fraction of the price. They bring all the knowledge, skills, creativity, and experience of a full-time CMO. 

Moreover, they split time among multiple clients. How? By working part-time with each one. 

Conclusion 

CMOs are market leaders, and hiring one for your enterprise can bring numerous perks be it regarding overall growth, enhanced sales, etc. 

In other words, when you are pairing a fractional CMO with your startup, you’re not simply hiring another employee but committing to your startup’s success.

So, what are you waiting for hire a skilled fractional CMO today and get marketing clarity to embrace the brighter future. 

Also Read: How To Elevate Your Digital Marketing Strategy

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