Klaviyo, a comprehensive customer platform offering data-driven marketing solutions such as email and SMS, has introduced the Klaviyo SMS Assistant. The conversation rate between e-commerce platforms and consumers is estimated between 2-5%. This new SMS tool enables e-commerce businesses to automate their copywriting processes.

With text messaging becoming an integral marketing channel, more and more companies are looking forward to providing customers with a tool that enhances their copywriting experience. This is where text messaging at Klaviyo enters. It helps develop the perfect messages that are compelling and customized to meet the audience’s needs. Klaviyo aims to provide an ideal solution for stores, marketers, and brands.

Using Klaviyo AI responses will help marketers opt for SMS for the first time. It wipes out the content creation learning curve for the channel. Whether you’re a novice or a pro in SMS marketing, the tool helps to cut down your time in writing content and helps in producing better and innovative ideas for more appealing text message campaigns.

To Develop a Klaviyo AI Response, Customers Just Need to:

Choose a Specific Campaign Type from the Available Options:

Promotion, Newsletter, Announcement, and Other. Depending on their choice, the SMS Assistant will produce matching content. For instance, if the customer chooses “Promotion,” the content generated will be related to sales and urgency.

Input Data Related to the Campaign:

It involves the product name along with a short description pertaining to the campaign. The more information submitted by the customer, the better-related ideas are generated.

Check the Results:

Lastly, the customer must click “Get Ideas,” the SMS Assistant will produce three messages depending on the customer input. If the customer needs more options, they can click on “Get More Ideas.”

In short, Klaviyo has introduced SMS Conversations, a feature that enables direct two-way text messaging between brands and subscribers. To streamline the communication process, Klaviyo has also introduced “Suggested Responses,” an AI-powered feature that evaluates incoming messages and suggests the most suitable pre-written replies, known as “Quick Responses.” This enhancement aims to make responding to messages more accessible and more efficient.

AI-powered SMS Responses

AI-powered SMS

Klaviyo focuses on both sides of the trade. The brand and customers can interact directly with the help of this AI via text messaging. The efforts this platform is making to bring the two ends closer are magnificent. It has an added feature of quick response in it which can assist both ends with their issues. The consumer gets a quick response from the bot AI which results in an easy decline in the number of queries for the company.

The launch of the Klaviyo AI response has resolved several issues. It allows companies to support one-on-one customized conversations with consumers on a grander scale with simplicity. The feature works like this:

  • The SMS subscriber texts the number without a keyword.
  • The message is shown in Klaviyo’s SMS conversation tab
  • Now klaviyo’s AI response assesses the message to recognize its intent
  • Once the AI is confident about the requirement of the subscriber, it will generate three usable options.
  • A related immediate response
  • The most common response answered to a similar query
  • The recent response generated a similar query
  • Once the suggested response matches the requirements of the subscriber, they can immediately send the message.

So, Klaviyo’s AI response pre-writes and stores Quick Responses to common queries to ensure the support team can handle queries quickly and manage replies. The sturdy AI added in Klaviyo’s two-way conversation makes response time faster, enhancing conversions and better customer satisfaction.

Scaling Text Marketing

Text Marketing

Unlike your partner, Klaviyo’s SMS AI never stays back from sending quick replies. That is the reason it leaves the brand satisfied with its services. It becomes really easy and quick to solve queries, otherwise, the companies would have a pile of complaints in their offices or headquarters. 

Some brand owners or high-level management of a few companies prefer staying away from the service as in their opinion it can get a bit tricky for the customers to solve their doubts or problems through text messages. However, the reality is quite different indeed. SMS services are curated with quite an ideal service structure and are highly interactive with the consumers to solve as many queries as possible.

Your brand should also be availed of this service and should not leave behind this golden opportunity that will be proved as a helping hand in the journey of your growth. 

Wrapping Up

The business environment in the 21st century has evolved a lot. Various strategies and ideas are adopted by organizations to outperform their competitor and shine bright as a star. 

One of those various strategies is SMS marketing. It helps in quickly solving all the queries or demands a customer might arise. And with Klaviyo’s AI SMS feature, you can get the best and world-class assistance from their side.




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