Adobe is Here With a Free AI Video Generator Trained on Licensed Content

Adobe is here to give tough competition to its competitors, Meta, Google, and OpenAI as it has launched its Firefly video model ahead of them.  On Monday, Adobe announced this new AI video generator tool, which is capable of creating novel videos simply with written prompts. 

Adobe is the first major company to make its AI video generator available to the public, while OpenAI, Meta Platforms, and Alphabet’s Google have shown off AI video generators.

“What we hear when we talk to our customers is it’s all really cool, but they can’t use it,” said Ely Greenfield, Adobe’s chief technology officer for digital media.

Watch the Adobe’s Firefly Video Model promo video here:-

During its annual creativity conference, Adobe Max, introduced exciting new AI features and products for its creative tools, all under the umbrella of Adobe Firefly. One standout addition is the Adobe Firefly Video model, which allows users to turn text or images into AI-generated videos.

Because of its licensed training data roots, Adobe calls the Firefly Video Model “the first publicly available video model designed to be commercially safe.” However, the San Jose-based software company hasn’t set a general release date yet. For now, access is limited to those on a waiting list during the beta testing phase.

Adobe hasn’t disclosed who all are using the tech, but according to some speculations, major brands are already using it. Gatorade, which is owned by PepsiCo, plans to create a custom bottle design website using Adobe’s image model. Meanwhile, Mattel has been leveraging Adobe tools to help design packaging for Barbie products.

Even with support from big companies, Adobe might face some backlash from creatives about its AI video generator. A June commercial for Toys “R” Us, made with OpenAI’s Sora model, drew criticism, with people raising concerns about the ethics of AI and the quality of the results. Still, it looks like AI video tools are here to stay in the industry.

“Mock that Toys ‘R’ Us AI spot all you want—but it’s just the beginning,” wrote an advertisement copywriter named Dan Goldgeier. “Most consumers won’t know the difference or care, and most marketers will be more than happy to make this kind of spot for less money.”