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Introducing HaveZNZ, a Delhi-based startup that’s reinventing the idea of date nights by mixing up indulgence with intimacy, and using social media platforms to transform this taboo concept into a trending topic.
As the gifting market of India is rising, this emerging brand is capturing all the attention with a bold and sensual twist. They plan to redefine romance with their scientifically designed chocolates that amplify feelings and enhance relationships.
We spoke with HaveZNZ’s founder, Mr. Sudhir Baberwal, to delve into the social media strategy of the brand and explore how they craft a bold and intimate brand voice. Let us understand how they are turning their consumers into powerful ambassadors.
Answer: I feel that these days, most couples aren’t looking for the typical gifts anymore. Ordinary flowers and chocolates just don’t feel special anymore. I personally see a big gap in the market and wanted to create something that helps couples feel closer and connected.
Answer: This gap became the foundation of our brand. We didn’t just want to sell another chocolate — we wanted to offer something meaningful. Our chocolate is more than a sweet delicacy. It engages the senses, intensifies feelings, and enhances the mood.
Answer: This emotional, rather a bold and sensual take, is the core of our marketing. We are not here just to sell chocolate; we are selling an experience. All we want to tell the couples is to slow down, spend time together, and make their moments extra special with HaveZNZ.
Answer: From the very beginning, we knew that we didn’t want to sound like other boring promotional advertisements. I know social media works best when you are realistic and relatable. So we built a brand voice that’s playful, romantic, and honest.
Answer: We try to think and talk like real couples do. Our Instagram posts aren’t some fake stories; those are real experiences. We use humor to ask questions about relationships in our stories, and specifically write captions that evoke sensory emotions.
Answer: Right, I feel that instead of just screaming “Buy Now”, it is always better to attract consumers based on storytelling. They will always be your loyal customers. If you visit our page, you will see videos like couples having wine and chocolate, or someone simply sharing a review saying that ZNZ helped them come closer. These situations help others imagine themselves in similar moments and eventually buy the product.
Answer: For me, the best part about our marketing is that our consumers are as involved as us. We encourage them to share their date night moments and how our chocolate made it unforgettable. We regularly feature real feedback on our stories and posts. Words like “it genuinely helped us come closer” carry more weight than anything our team could come up with.
Answer: As I said, our views are very essential to us. They are basically the proof that our product actually works the way we say. On platforms like ProvenExpert and SEMfirms, we consistently monitor our progress, and we are seeing nothing less than a 4.7 or 5-star rating.
Answer: It’s simple, it’s working on real stories and trust. Real experiences, real feedback, make the brand feel honest and trustworthy. It is way more effective than traditional marketing.
Answer: Well, one thing I know from the very beginning is that I don’t want my page to look like every other brand’s page. I didn’t want the typical white background product photos on the feed. Instead, you will see dimly lit dinner tables, close-up shots of chocolate, or simply couples sharing their quiet moments. We have purposely designed such posts to make our audience feel intimate and cozy. After all, it’s not just about showing the product, it’s about showing the real experiences that come with it.
Answer: Yes, to be honest, I didn’t have a big marketing budget like others, so my first focus was driving organic traffic. We used storytelling, UGC content, and we actually talked to our customers and encouraged them to share their experience with us while maintaining their privacy. Although we now do paid promotions also but still most of our growth has come from our initial organic growth only.
Answer: You will be surprised to know that all our growth is from really simple stuff. We made sure to reply to every comment and DM. We repost customer photos, ask fun questions related to their favorite date night ideas. Creating event-centric content for Valentine’s Day or for anniversaries builds a lot of trust. What works best, in my opinion, is that we also share glimpses of how we make chocolates and how the ingredients are sourced. I think it built authenticity.
Answer: Absolutely, reviews play a huge role in marketing, and we don’t just rely on social media for that. I make sure that my team is active on platforms like ProvenExpert and SEMfirms. As they say, honesty is the best policy, so we don’t delete or ignore any negative feedback. We reply to everything, and I feel this builds transparency. Especially if there is a first-time buyer, this will help him or her make the decision. And in my opinion, it lures back our already existing customers too.
Answer: We have learnt our lessons the hard way, but I will not deny that we have learned a lot. There are three main points that I would like to share. First, be authentic! All the brands these days are posting creative advertisements, reels, and posts, but what they lack is credibility. Make sure to share the real story behind your product. Secondly — Interact and engage. Let your customers speak to you and for you. Interact with them for their feedback and allow them to share their reviews on their social media handles. Third — stay consistent. Initially, you may find it difficult, but show up every time, follow the same posting routine, and eventually things will fall into place.
Answer: Well, I will always be half satisfied with the results because there is still so much to achieve. We are exploring collaborations these days and are on the lookout for couple influencers. I am planning to come up with some new flavors also. But no matter how much we grow or how much is there yet to achieve, we will always be committed to keeping our brand intimate and real. I simply want to convey the message to other brands that, even in this fast-paced digital world, love and good chocolates are best spread through word of mouth.
And with the accomplished man who seeks a renewed sense of touch, our mood chocolate for men is designed to take the mood to a new level, the entire experience.
