The Privacy Crisis And Cloaked’s Answer: An Interview With CEO Arjun Bhatnagar

Arjun Bhatnagar, Co-founder and CEO, entails an interest in digital sovereignty and the protection of personal data for individuals against companies. Arjun advocates the idea of empowering individuals to reclaim their personal information while changing the whole concept of how industries deal with data.

In a recent interview, Arjun narrates the motivation behind the company Cloaked that came from a deep realization of the threats attached to sharing data with large tech companies. Together with his brother and the co-founder Abhijay Bhatnagar, they established Cloaked, which provides readily available and very secure solutions based on virtual identities, end-to-end encryption, and huge data deletion tools. 

Cloaked is aimed at creating a future where privacy is number one, where individuals decide on the sharing and utilization of their data and not corporations. He stated that Cloaked bridges the challenges of artificial intelligence, the emergence of data brokers, and the pressing need for privacy regulations. There is a great need for businesses, innovators, and lawmakers to come together to create a secure and trusted digital space. 

Therefore, through its innovation, Cloaked is counting on restoring public trust, breaking the status quo, and pushing for privacy as a fundamental right. Cloaked intends to change the status quo with respect to how society will view personal data; encourage users to take back control of their data; and work for sweeping adjustments in privacy standards. This interview explained how Cloaked is leading the new dawn of digital freedom in a fast-changing tech landscape.

The fight Cloaked is waging is radical in taking on the common assumptions regarding big data. The story behind the setting up of Cloaked has much personal experience influencing the thinking about privacy and empowering the digital identity.

In 2020, the founder realized the implications of sharing personal data when he created an AI data box to consolidate his information, including financial, healthcare, and messaging data. This tool began to provide insights into his habits, such as when to exercise or cut spending. However, a pivotal moment occurred during lunch when the AI engaged in a conversation with a friend without his knowledge. This incident sparked a realization that trusting large tech companies with personal data was unwise, prompting him to take action. He enlisted his brother and co-founder, Abhijay Bhatnagar with whom he founded the company.

A highly bespoke and almost surreal serpent from that faraway land, every man and woman could obtain his or her privacy due to Cloaked’s unique features. Except for creating a mostly secure environment with end-to-end encryption, zero-knowledge architecture, and storage that allows for single-user databases, Cloaked puts a strong priority on the usability of its platform. 

The tools and features it provides are debt-free to embed privacy into the everyday lives and technology interactions of its users. Users can almost instantly generate virtual phone numbers or emails, on the spur of the moment generate secure passwords, or let Cloaked perform data removal from data broker sites. Such an easy process Cloaked hopes would entice advertisements to cultivate new privacy-empowered behavior. 

One of the questions was, whether Cloaked would be very interested in what are its hopes and ambitions in influencing the privacy realm within the next five years. How does Cloaked envisage spearheading the changes in privacy agendas within society and across industries?

To which Arjun Bhatnagar answered, right now, data brokers and huge corporations for the most part control things, collecting, using, and selling personal information with very little transparency and accountability. Our mission is to turn this around.

That translates into the rights of data subjects to finally decide how their personal data shall be processed and, therefore, we have to give them the toolkit to regain control by sharing what information they want, when, and with whom. 

Our goal in this endeavour is to change the paradigm for innovators, businesses, big tech companies, and policymakers concerning the data they hold. We want to foster a shift toward a new consumer-centric paradigm for personal information that prioritizes individual safety and respects the fundamental right to privacy.