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Nvidia-backed AI firm Synthesia unveiled their new generation of AI-generated digital avatars that can show human emotions using just text inputs from the users. The company has said that its “Expressive Avatars,” as they call them, can blur the lines between the virtual world and the real one.
Synthesia is aiming for a future where cameras, microphones, actors, and other things in video production will become unneeded. Presently, Synthesia is using real actors to train their AI models.
In a demo, the company shows three lines of text being inserted into its platform – “I am happy, I am sad, and I am frustrated,” where the AI-generated actor in the video responded by reading the text in the tone of each corresponding emotion.
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The company’s tech is used by more than 55,000 businesses to make digital avatars for corporate presentations and training videos. Synthesia has also addressed some concerns over how its videos could be used to create fake news content. They have stated that any publisher on their platform must sign up as an enterprise to even be able to make synthetic avatars.
And any content made on their platform is vetted by moderators before being available for distribution. Synthesia doesn’t publicly disclose pricing for its enterprise customers.
It also requires all of its new clients to undergo a thorough “Know Your Customer” process similar to that used by the banking industry, which helps prevent bad actors from creating fake company profiles to spread misinformation.