13 Best Real Estate Social Network for Marketing in 2024

With everything going virtual, a brand needs to establish its position and reputation in the digital sphere. Brands in the real estate industry are no different; there is a dire need for realtors and brokers to get on social media to build an online presence for their brands.

For this reason, we have listed thirteen of the most beneficial and powerful social media platforms that will help enhance your brand’s social media reach, while maintaining a real estate social network. So carefully, read till the end!

Instagram

Instagram is one of the most useful and common platforms for realtors to post their audio-video content. This is the best real estate social media application that helps you to engage a wider set of authentic and genuine audiences with your brand. Moreover, the platform offers so many options for profile optimization and paid advertisements for building customer-brand relationships. 

What to Post on Instagram?

Here are some of the things you can post on Instagram, 

• High-quality pictures, videos, and reels of properties in depth.
• Tips and tricks on how people can renovate their homes.
• Educate people on dos and don’ts while buying properties.
• Use the advertisement, and boosting features to make your post reach heights.
• Posting interactive and visually appealing stories.
• Going live on a frequent basis to develop a bond with your followers.
• Promote success stories and client testimonials.

LinkedIn

LinkedIn is a professional platform where individuals look for jobs, making it one of the top job-hunting platforms on the web. However, it also focuses on building business connections, along with industry-specific content to bring credibility and generate authentic leads. The platform further brings in better conversion rates if your target audience is luxury house shoppers and investors.

What to Post on LinkedIn?

Here are some of the things you can post on LinkedIn, 

• Build an individual account for your agency or company to build credibility.
• Informative blogs related to your industry to show your knowledge of the field.
• Post about your client testimonials to build trust.

Facebook

Facebook has the most extensive user base with 2.85 billion users worldwide, making it a useful asset for real estate agents to engage more users with their brand. Other than offering a wider consumer base, the social media platform also allows you to target more specific demographics with built-in marketing tools. Moreover, you have the option of creating a page for your business, this way you gain more leads while maximizing listing views.

What to Post on Facebook?

Here are some of the things you can post on Facebook,

• Use the Facebook Marketplace feature to list properties and attract new leads. 
• The Dynamic Ads feature can further help you reach your specifically intended audience.
• Moreover, the Facebook Live feature tool further assists interactions with your loyal followers.
• Further, posting educational and aesthetically pleasing content.
• Using interactive features like the poll feature to understand the behavior and likeness of your content

Pinterest

Pinterest is a versatile image application, known for its visual nature, that keeps on updating and aligns perfectly as a social network for real estate. This platform helps you to attract all kinds of users of all age groups with appealing, trending, and visually pleasing content. Moreover, the best part about this social media platform is that the pin you post now, can be discovered years later.

What to Post on Pinterest?

Here are some of the things you can post on Pinterest,

• Post visually appealing and high-quality images of properties to attract potential customers.
• Further, linking articles, blogs, or your website onto the pins.
• Use various relevant real estate keywords, since Pinterest is a search engine that you can optimize.
• Post education and tips for people, innovatively and creatively. 

X (Former Twitter)

X (formerly known as Twitter) is another social media platform that can assist you in educating and informing your core audience with limited words. It has a fixed limit of 280 characters, as of March 2024. On X, the hashtags are game-changers, meaning you have to play smart with the most trending keywords, which will further help enhance your user engagement on this platform.

What to Post on X (Former Twitter)?

Here are some of the things you can post on X (Former Twitter), 

• Add a link to your brand’s official website.
• Post tweets of the latest postings and developments.
• Add links when you post new videos, blogs, educational content, etc.

Placester

Placester is a marketing platform that works as a powerful real estate networking tool that assists professionals in building their networks in the industry. This platform comprises marketing professionals, realtors, and brokers who collaborate and exchange various ideas. Further, it offers various groups, forums, training resources, powerful marketing tools, etc. to enhance your brand’s reputation in the industry.

What to Post on Placester?

Here are some of the things you can post on Placester,

• Post about your success stories and clients’ testimonials.
• Do a lot of external linking of your content from different websites.
• Show your industry knowledge, by posting educational content that could benefit the up-and-coming real estate agents, people looking to buy a property, or someone who wants to renovate their property.
• Participate and involve yourself in different groups and activities to increase networking.

Bigger Pockets

Bigger Pockets is a real estate social network that is focused on integrating investors, landlords, and industry professionals to network among themselves, while also forming a community to reflect knowledge and sell properties. This platform exposes you to a wider range of resources and audiences that will make you not just achieve higher sales, but also earn a name for your brand. 

What to Post on Bigger Pockets?

Here are some of the things you can post on Bigger Pockets,

• Collaborate and engage in various groups and discussions about the real estate industry to show credibility and enhance the brand’s reputation.
• Reflect knowledge by posting a lot of educational content, to show industry’s knowledge.
• Link your website and listing by posting the external links in community forums.

TikTok

TikTok is a video-centric platform, where you can post various real estate social media content. Here you get to interact and engage with a bunch of different audiences from different genres of life with the help of video content. This platform can assist you in transforming the whole real estate landscape by helping you reach your intended audience and play a vital role in the overall enhancement of your sales.

What to Post on TikTok?

Here are some of the things you can post on TikTok,

• Show properties beautifully and extensively, so people can see everything it offers. 
• Through small videos, educate people about the dos and don’ts while renovating their home, or things to see when buying a house.
• Link your other social media handles in the bio, using Linktree.
• Post about your success stories and clients’ testimonials.
• Collaborate with real estate pages, and run advertisements.

Community Influencer

Community Influencer is a real estate social network that is designed to connect with other real estate professionals who want to make a positive impact on their community. It allows real estate community leaders, brokers, and agents to collaborate, communicate, and further share important details and success stories from their industry. This platform assists your brand enhance its credibility and reputation while gaining new leads.

What to Post on Community Influencers?

Here are some of the things you can post on Community Influencer,

• Engage with other real estate agents, investors, and businesses through community pages.
• Post about your listings, client testimonials, and success stories.
• Educate and inform people about the essential things a property must’ve, before buying it.

YouTube

YouTube is another video-sharing platform where real estate social media posts are uploaded in the form of videos or shorts. The main features of this platform include user-generated content and the possibility of interactions. It also helps you network with your potential audience. Further, realtors can benefit from the 2.49 billion active users as they get to expand their brand’s reach and visibility.

What to Post on YouTube?

Here are some of the things you can post on YouTube,

• Posting exclusive views, and in-depth details of properties.
• Further, post informative educational videos to educate people about things to consider before buying a property.
• This helps build trust and credibility amongst the new users.
• Further, give tips to your audience about how they can renovate their properties.
• Client testimonials and success stories to show what you offer and create a positive reputation.
• Telling people about the real estate ecosystem, how it is, how one can get into it, etc.

Nextdoor

Nextdoor is another great place for social networks for the real estate industry, it includes real users, businesses, and public agencies that help in discovering and discussing what is trending in their city or country. Additionally, the platform has established its neighbors in the United States, Netherlands, Italy, the United Kingdom, France, Spain, Italy, Denmark, Australia, Canada, Sweden, and many more.

What to Post on Nextdoor?

Here are some of the things you can post on Nextdoor,

• Post any new listings or what is happening in your community.
• Link your website in major places, all around the site.
• Engage in community pages, to earn people’s trust and instill reliability.

FortuneBuilder

FortuneBuilders is another social network for realtors that helps educate upcoming real estate agents and also the people who want to buy new property or renovate their homes. The company was founded by three people with over fifteen years of real estate experience. Further, the platform acts as a community for networking amongst other real estate agents.

What to Post on FortuneBuilder?

Here are some of the things you can post on Fortune Builder,

• Post a lot of educational content to build credibility.
• Participate in community pages to make a lasting impression in the industry. 
• Provide information about your property listings.

ActiveRain

ActiveRain is one of the biggest and largest professional real estate social networks with more than 300 thousand users. Here, real estate agents post about their listings, write blogs, and further sell them using this platform. It is a good place for acquiring knowledge in the field of real estate and for networking with fellow realtors to build a real estate community. 

What to Post on ActiveRain?

Here are some of the things you can post on ActiveRain,

• Post educational blogs, which are filled with informational content.
• Inform people about your listing and further set up appointments.
• Build your market position, by posting client testimonials and success stories. 

These were the top 13 real estate social media platforms that work as a valuable asset in the industry of real estate. Now, let’s look at how the advent of technology has benefited the real estate industry.

Benefits of Social Networks for Realtors 

Here are some of the major benefits of social networks for realtors!

• Increasing brand awareness by sharing valuable content like showing property listings. Further, engaging your audience by building and enhancing the brand value and establishing a trusted identity for itself.

• Engaging more customer interactions through comments, social media advertisements, direct messages, and live videos helps your brand stand by maintaining an astonishing reputation amongst competitors.

• When the realtors are on social media websites and applications, they get to know about the latest trends, market updates, and similar information. Moreover, they get to know about certain requirements of people, which works as strategic investment insights.

• Further, social media marketing for real estate ensures that your content is reaching the right type of audience, and overall resulting in qualified leads and higher ROI.

• These social media accounts can act as authentic lead generators for your business, this is where the audience can see the property listings, reach the right audience, and create a place where they can set up appointments.

• It is a free-of-cost advertisement, where using the right social media strategy can push you to create an unparalleled reputation along with reaching your brand’s core audience.

• Moreover, having an active social media presence helps your brand gain a competitive edge in the competitive industry of real estate. 

These are some of the major things that show how having a real estate social network is an effective tool for realtors. Scroll to know how to decide which platform will help enhance your real estate business.

How to Choose the Right Platform for Social Networks for Realtors?

To choose the right social media platform for your real estate business, follow or be mindful of these things.

• Identify who you want to target.
• Thoroughly research which platform your competitors are using and targeting.
• Understand the need and exposure different platforms offer.
• Consider how much time and effort you can put into optimizing your social media.
• Take time to consider what type of content you can produce.

Keep these pointers in mind before planning a social media marketing strategy for the growth and success of your real estate brand. Intrigued to know how you can create an effective strategy for your brand? Keep reading!

Steps to Plan a Social Media Marketing Strategy for Realtors

In this section, we have briefly explained how to plan an effective social media marketing strategy for realtors,

• List out the main goals and objectives of the strategy.

• Plan who you want to target and how you want to do it.

• Choose an appropriate social media platform.

• Publish the most relevant content to your industry.

• Optimizing your brand’s profile and page.

• Creating interactive content to engage more people.

• Join and follow social media groups, to stay on trends.

• Be consistent in posting, and maintaining a social media calendar.

By following these steps, you can establish an astonishing digital presence for your brand.

Things to Add in Social Media Marketing For Real Estate

Mentioned below are some of the essential things, you should add to your social network for realtors,

• Utilize all the recent real estate trends in your posts.

• Post your success stories, the company’s milestones, and clients’ testimonials.

• Share various tips for house decor and renovation.

• Make use of the most relevant real estate hashtags.

• Write well-crafted hooks, that make users stop and take interest to read.

• Optimizing your social media handle makes a great deal.

• Focus on providing a captivating story to the audience.

• The content should be relevant to your niche.

• Maintain a social media calendar, and post consistently. 

• Keep track of your profile analytics, and use them in your strategies.

• Respond and pin relevant comments onto your posts.

• Create educational content that shows your expertise.

• Interlink your website with your social media.

When you integrate these things into your social media strategies, it helps you to make your content unique while engaging more people with it.

General Mistakes to Avoid When Doing Social Media Marketing For Real Estate

The few mistakes that should be avoided while marketing real estate content for social media, 

• Not posting everything relevant to your niche.

• Not expressing or showcasing your knowledge of the industry.

• Not posting the audio-video content. 

• Not using a variety of lifestyle images.

• Not explaining the properties and their location.

Avoid making these mistakes when planning and executing your social media marketing strategy.

Wrapping Up

In recent years, social media has impacted every industry, and real estate is not an exception. These digital platforms have transformed the way the industry worked in the first place, now by posting various types of content one can engage a wider range of audiences.

Moreover, it’s always better to have a proper strategy in place, before actually posting content on social media platforms. Further, ensure to stay consistent and form a proper social media calendar that aligns with your strategy.

Frequently Asked Questions