Augmented Reality: Revolutionizing eCommerce Shopping Experience

Have you ever tried the AR feature on a website while shopping online? Trying out a new outfit or makeup product such as lipstick or foundation on yourself, or looking at a piece of furniture in your room through a computer-generated image. This is what augmented reality in e-commerce does for you. This technology has taken users’ shopping or gaming experience to a whole new level.

So, what does augmented reality means? AR mechanism is an interactive way that emerges the real and computer-generated world together. Unlike virtual reality which creates a virtual environment, it makes life-like images by generating perpetual content in a real environment.

The introduction of AR in e-commerce platforms has transformed the way people shop. Several perks are associated with the use of this system like it is convenient, time-saving, cost-efficient, providing better buying, and more.

Not only the buyers but it gives an immersive experience, online retailers have recognized its benefits and now most of the e-commerce companies are using this technique. To expand your knowledge about this technology and its advantages in online shopping, read the article and learn.

Improved Product Visualization: The primary advantage of having this mechanism in e-shopping is it improves product visualization for customers. A virtual image of good gives a more accurate representation. Earlier, sellers used to provide 2D images of a commodity with measurements and related features, but visualizing how that thing looked in a room was impossible.

While AR provides a 3D image, allowing users to see all the angles and with a better understanding of how it would look in real life.

For example, while shopping for furniture, this technology can be used to see how a sofa would look in your living room and if it will suit your wall color or design. You’ll just need to point your phone’s camera in the direction you wish to see your furniture in and the application will automatically overlay a 3D model of the sofa in your room on your phone’s camera.

Increased Engagement and Interaction: This technique can be used to increase consumer engagement and interaction with your website and your products. It can help your consumers connect with your site in a way that traditional way of images and descriptions couldn’t. The increased engagement on your site eventually results in higher conversion rates and an increase in customer loyalty.

Let’s take an example of a makeup-selling website. By using this system in an online makeup store, buyers would be able to try lipstick or foundation shades, or nail paints on them using their phone’s camera.

The live video of themselves with the output applied will give them an idea of how it would look in real life. This interactive experience can help them feel more confident while making purchases, increase satisfaction, and can lead to repeat business.

Reduced Product Returns: E-commerce companies generally face the problem of product returns which cost them a lot. The usage of AR technology can help in reducing the percentage of returns. The drawback of commodities with traditional images and description features was higher return rates. As consumers used to get confused while purchasing the product with a 2D image.

This system helped not only the sellers but the buyers with a precise representation of the goods, allowing them to make more informed purchasing decisions.

We will take an example of an e-clothing store here. An online clothing-selling business that uses this mechanism to provide its customers the facility to virtually try out the outfits with their phone’s camera on a live video, to make decisions more accurately can satisfy the buyer before their goods are delivered and the chances of its return can be minimized.

Improved Customer Satisfaction: Apart from all the reasons, the ultimate goal for any business is to satisfy their client and make their experience good. As there’s a saying “a happy customer is a loyal customer”. AR technology can help businesses achieve this goal by providing consumers with an interactive experience, making them feel more connected to the product, and making them confident with their purchasing decisions.

The gain of satisfaction will eventually lead to loyalty and positive word-of-mouth marketing.

Here, we can take an example of an online home decor store. The utilization of this software in their business will allow buyers to have a visual of furniture pieces in their room. By using their phone’s camera users can see how a product would fit or look in their room by providing a life-like experience before the real purchase.

Conclusion

Augmented reality is the technology that has the power to transform the online retail industry. This will not only help the e-commerce industries thrive but will also facilitate consumers making their user interface better and more convenient.