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In the last decade, the music industry has gone through a massive transformation with the rise of social media, completely changing the way it is promoted. Nowadays, music is not just limited to mastering the guitar or belting out catching tunes.
It has become an evolving space where social media plays a key role in any musician’s career. Over 4.8 billion people use social media today, which makes it a reliable place for musicians like you. With this, you can leverage and connect with the fans, building communities and even take social movements with your songs.
These days, you can use media platforms to post music videos and the latest updates that can be a key to your next big break! In this article, I will tell you about 9 social media platforms you can leverage to reach a wider audience.
So without any further ado, let’s get started!
Earlier music promotion involved the distribution of filers, placing of posters, playing the song at local venues, and the traditional word-of-mouth method. However, with the rise of social media, the plot has completely changed the way it is shared.
It started with MySpace, launched in 2003 where famous musicians got their first break. Fast-forward to today, there are several social media platforms introduced in the market. With these platforms, you can:
Social network gives you leverage to reach larger populations as compared to any other marketing method. It is because social media platforms have hundreds of millions of users.
Below are some of the social platforms we will look at :
Some of the above platforms get up to a billion users every day. It would be unwise for you to miss such an opportunity.
Now, let’s take a look at these platforms in detail.
Even though TikTok was launched in 2017, it already has millions of users across the globe. You can use this as an effective tool to create awareness about your music. It’s a platform where people post short-term videos.
People use TikTok to watch funny videos and post funny videos and pictures. You can make an exciting video with your music playing in the background as a musician.
After you post the video, it will be available to a larger audience for viewing. If your video is interesting enough, people might share it with friends and family, creating awareness of your music.
The good thing about TikTok is that it will provide you with tools you can use to record and edit your video to make it more appealing.
It is a free platform that you can use for advertisement without spending a penny. All you need is a fantastic album that will attract people’s attention.
Art station is another fantastic platform you can use to promote your music, gain exposure and increase your fanbase.
It is a platform where plenty of musicians come to share their music every day. You can use this platform to learn how to improve your music.
The platforms get thousands of new music uploads daily, so getting them known can be challenging.
Observe what some trending artists are doing and try to catch up with that to improvise. Remember, growth takes time, and you should be willing to learn from the greatest if you want to become a great musician.
On this platform, you can also get lessons on:
Also, you can connect to professional curators who can listen to your music and give you feedback.
With the education you get on this platform, you will be able to grow as a musician in a very incredible way.
YouTube gets over one billion active users, making it a game changer when marketing your music.
The platform has been available for over 16 years and is widely known across seven continents.
We all know that getting known on YouTube can be very challenging, but with the right strategy, nothing is impossible.
Below are methods you can use to get your music content popular on YouTube:
With this platform, you can also answer your viewer’s most pressing questions through a Livestream.
To optimize your YouTube experience, it’s essential to target a specific audience and create videos that directly address their needs and interests. Additionally, mastering how to edit YouTube videos effectively can significantly enhance the quality and appeal of your content.
Instagram is a platform where many people come to post existing photos and videos and connect.
The platform provides an audience that you can use to create awareness of your music. As a musician, you can use Instagram to grow your fans and get honest feedback from them.
You can take visually attractive photos and videos of your music and post them on Instagram. If people get interested in what you produce, you will get a lot of followers.
With Instagram, you can also follow the artist you admire to be like and learn from how they are creating influence with their music.
This platform connects many music professionals and helps them grow their careers. This platform can benefit you in many ways when growing your music.
You just need to create your profile and upload some of your content to get started on linked in. People will then look at your content and give you some honest feedback.
You can also get in touch with other musicians and learn from them. You can learn their marketing strategies and use them to improve on your own.
Behance will allow you to showcase your work and connect with various prospects willing to buy your music.
You can use the platform to share and advertise the music you produce. People interested can see your offer before getting associated with you.
Behance is a real deal when you want to experience exponential growth, for you can also find people interested in investing in your music.
Pinterest is an exciting visual platform that allows people to share images, videos, and links with other users.
You can use Pinterest to:
Twitter is the only platform that directly correlates the amount of time you spend on your profile and the number of followers you get.
It is one of the best places to build engagement with an audience. Twitter allows you to connect with other musicians and learn from them.
You can get feedback from your followers on how you can improve your music on the platform.
Meta was previously known as Facebook. It has up to 2 billion users worldwide and serves as a hub for all things social media related.
Meta has plenty of built-in features that you can use to make the best out of your music. The platform makes it easy to connect with your fans and build engagement with them.
You can use the feedback you get from your audience to make a significant improvement to your music.
Building a music following has become significantly easier with social media platforms. You can improve your music daily based on the feedback you get from your audience.
Social media also enables you to learn from other successful musicians. You can start marketing your music on social media for free.
