What makes a website attractive is not just its design, but also its functionality. For marketers, it means creating a quality web page that compels customers to take action – a high-conversion landing page.
Essentially, it could be any page with all the relevant information about the product or services offered online. However, it is also crafted as links sent in an email or social media to potential customers with offers and discounts. Also, learn about Admin on Facebook Page by reading this article.
The goal is to attract and generate leads for a business to engage and exchange content for sales reps. To perfect this art, this article will explain how to build a high conversion landing page and what are its main elements.
Understanding High-Converting Landing Page
Landing pages can be any web page that showcases information or reports. However, a high-converting landing page has a clear purpose and meaning. Businesses create them in different formats to attract users, such as text-based, with videos, and in long or short form.
They are promotional pages with an attached sale or discount offer, sending newsletters, or filling out the contact form to build an email list. It reduces bounce rates, improves customer retention, and increases sales.
According to the latest survey, the average landing page conversion rate across industries is 2.35 percent, with the top 25 percent converting at 5.31 percent or higher.
Before you jump into creating a web page that converts, consider the following suggestions:
Identify your target audience according to your business and goals. Apart from enticing users, it will also create a set timeframe and help improve your services.
Building a lead generation form through email is relevant to quantify your results and gather more information about your customers.
Write your page copy in detail, keeping in mind only the facts that will create a sense of urgency and excitement for the user to follow through with an action.
Craft the landing page in a way that does not overwhelm the customer, but highlights the benefits of using a product.
Drive traffic to your page by leveraging different social media channels and crafting precise promotions.
Evaluate your landing page with automated analytics software to improve the results.
THINGS TO CONSIDER A one-second delay in loading your site can lower conversions by seven percent.
Steps to Create a High-Converting Landing Page
Now that you know how to brainstorm and prepare for the web page copy, let’s look into the elements to add to your high-converting landing page.
Choose the Right Template
Numerous templates are available for landing pages across the web, so it becomes complex to select the one that’s right for your brand campaign. Check your business goals and requirements to focus only on creating a customer-centric offer.
Analyze the colors and fonts that represent and are similar to your business logo. Think of highlighting the most relevant points, placement, and how they best provide value to the consumer.
A Compelling Headline and Subheading
The next most important point is investing time in crafting a compelling headline that the user can easily remember and relate to. It is more than just an invitation to take action, it actually is a wonderful way to build new connections by offering great products.
Expert marketers can craft headings and subheadings that will make any customer sign up for a magazine subscription. Whatever your industry or services, don’t hesitate to present yourself as better than your competitors.
Impressive Hero Shot
The first thing that captures a user’s attention is a hero shot or an attention-grabbing image because the first impression is valuable. If your target audience is of a particular state, add a relatable photograph of a person using your products.
For a preschool, using an image of a mother playing with a child is a compelling visual that will instantly connect many parents with emotions of care and nurturing.
Outline Features and Benefits
By now, you must have understood the importance of creating landing pages that cover. It is a marketing tactic indeed, but don’t forget to outline the features and benefits of your company in it.
For features, it means explaining the characteristics of a product, its technicalities, and how it is used. When the customer knows about these details, highlight its benefits that resolve the customer’s issues.
Focused Call-to-Action (CTA)
CTA or call-to-action is a straightforward method to ask customers to connect with the company to stay updated or grab a special discount offered for a limited time. You can craft it in any way possible, but it should not hide behind images or bold texts.
Expert graphic designers also suggest using contrasting colors and bold fonts like SUBMIT or CLICK HERE for easy accessibility.
Social Proofs and Testimonials
If you have made considerable progress in your business with many important connections, then adding testimonials is a great idea. It builds trust with the audience and potential customers are also eager to try the services.
Adding social media addresses or profiles on web pages is a must to connect instantly with the users, offering multiple channels of exposure for the brand.
STATISTICS The graph shows the average landing page conversion rates across industries, with catering and restaurant businesses leading other sectors.
Adding Graphics and Videos
While a hero shot can be used as a brand image, adding graphics and videos will further enhance your landing page for conversions. Customers may or may not remember the text or purpose, but a video of a cute dog or a cat will definitely bring your users to explore your website’s offer.
Contact Information
Finally, when you have added all the above elements, it’s important to provide your company’s contact information. Some startups that only have an online presence prefer to give an email address or social media profile name.
However, well-established brands offer support and complete information about their products and services through multiple social media channels, office addresses, and other contact information.
Conclusion
The impact of a high-converting landing page is greater than any other form of advertisement or promotion. By leveraging social media and sending email links, businesses directly connect with their customers and provide special discounts or offers.
Since it is an online promotion, the web copy should highlight the purpose of the page and the benefits of a product or service for the user. Using the steps to create compelling landing pages, will optimize your web sources and maximize profits.
