Why Your Company Needs Google Ads

Google Ads is one of the best ways to get closer to your target audience, get traffic to your website, and, ultimately, increase your sales.

When a potential customer searches online for a product or service, they are most likely using Google’s search engine. 

The goal of this advertising platform is to provide a clear path to connect the customer to the business. 

Through paid campaigns, brands attract users to find them before their competitors. It is a key digital marketing tool that offers sales opportunities with methods like PPC or Pay-Per-Click. 

Let’s learn more about Google Ads, its functions, and benefits, in detail in this article, which will help your company grow and become successful. 

Does Advertising on Google Ads Really Work? 

It may seem surprising, but many people still wonder if advertising on Google really works. 

Most likely, they have opted for a service or product several times because it has been promoted on Google’s advertising network! 

Brands bid for their specific keywords assigned to their product or service which is then ranked on the search engine. 

When a person searches with similar relevant words, they can find the enlisted company online and make a purchase or call them for inquiry. 

DID YOU KNOW?
50% of people who found a retailer site through paid ads are more likely to convert than those who found a site through an organic link.

Benefits of Running Campaigns in Google Ads

As more customers use their smartphones to shop online, companies are leveraging the Google Ads system to display their advertisements to find potential customers. 

Everyone wants to outshine their competitor and therefore there are varied benefits of using a campaign for promotions. 

Minimum Initial Investment

It allows you to advertise by investing very little money. It is clear that the more you invest, the better screenwriters for hire. However, a company can, without problems, allocate a quite reasonable and affordable percentage of everyone’s pockets to Google’s advertising campaigns.

Allows You to Define and Control Your Budget

Once the campaign is created, modifications can be done to the campaign in case the keywords are not working well. It means that the brands can adjust their campaign to optimize them as much as possible.

A High Return is Obtained Per Investment

The return on investment (ROI) allows you to increase clicks and visits, translating into business opportunities. On the other hand, greater target traffic will be generated, attracting potential customers to your website.

You Get Measured Results

The customization possibilities to track and measure all campaigns are endless. In Online Marketing, almost everything is completely measurable and quantifiable. 

We speak based on results, and there is no better proof of success than achieving your objectives through sales and conversions.

And many more! Contact our Google advertisement department for personalized and complete information. 

STATISTICS:

The graph shows the latest Google Ads conversion rates recorded in different industries worldwide. 

Google Ads and Social Ads, the Perfect Fusion

When creating an Online Marketing strategy, several platforms can help us promote our company more effectively.

This means that we can use more than one platform to advertise our products and services and, therefore, obtain greater visibility. 

And when we talk about this, the first thing that comes to mind is Google’s Advertising and Social Ads!

Google Ads:	Social Media Ads:
It is the best-known platform with better reach in terms of the number of viewers as it manages to reach 90% of Internet consumers.	For movie script writers, Facebook has a reach of 51% of Internet users. Facebook pages are visited 1 billion times a month.
Google search is the preferred medium to shop for a product. Its pages achieve 180 million monthly visits.	Social media has more interesting promotions, however, users may or may not buy the product and are easily distracted by other posts and feeds.
There is a variety of information and details about a product or service on Google. Therefore, contacting a brand is easier.	Social Ads have less competition and are therefore more visible and easier to position among users.

Despite all this, many more things should be considered to differentiate the two platforms. 

We believe that it is best not to choose and bet on both for complete results and higher reach. 

The fact is that each platform has its advantages and peculiarities that help your business reach a greater number of users.

Frequently Asked Questions