Top 5 Ways to Build Your Brand’s Social Media Presence

Social media is getting a big deal today. It has made its presence in our daily lives and is now a big part of our routine. This is what makes it attractive and one of the first choices for brands to advertise themselves on. Despite the huge number of platforms out there, companies still desire to build their presence through this alternative.

If you are also a business owner and want to increase your brand awareness among the public, you can also choose this alternative. To give a head start on your journey, you need to outperform other big names from the healthy competition that has been created on the internet. However, you can take support of the motivation from the fact that hundreds of apps gather millions of daily users. This means you will get a huge number of interactions with the common public.

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Top 5 Ways to Build Your Brand’s Social Media Presence

If we talk about stats, there are 4.2 billion active social media users around the globe. This kind of exposure is almost next to impossible to get except through the Internet. This is the key reason why brands find it most appealing and contrasting.

You can also enjoy this leverage when it comes to your brand. Even 1% of this population ends up in 42 million people. And believe us, that is a huge number of targets. So, moving forward with this optimistic approach, let us teach you how to build your company’s online presence.

What Social Media Platform Are You Going for?

It gets really difficult when it comes to choosing one social media brand for your business. You might end up getting frustrated after looking at so many options of platforms to decide from.

Find a platform that plays to your company’s strength. For instance, if you are selling jewelry, then a platform that focuses on visuals is the one where you should maintain your online presence, e.g., Instagram or Pinterest.

If your business offers tax services, then there is not much visual content to share, so Instagram or Pinterest won’t work here. Instead, you can go for Facebook or LinkedIn.

Hence, you need to figure out how the internet works best for your company and its services.

How’s Your Social Media Profile Looking?

The first thing a user is going to notice is your brand’s profile on platforms and that’s why you need to outfit the profile with brand-related content so they can learn more about it.

Your profile picture is the most basic part, but it shouldn’t be left blank. Make sure to put up the company logo as your page’s profile picture. It makes it easier for users to identify your brand.

The bio should have a summary of your business and what it offers to the customers. Make sure to limit it to just two or three sentences. Also, post the link to your website on your profile to bridge the gap.

Have You Integrated Your Website into Your Social Media Platform?

This allows your business to maximize its reach on social media. Your website is a superior converting tool that brings about large traffic, and it remains a better option for building a customer base than platforms.

You need to share the link to your website on the bio. But there are some things you can try to connect your online audience with the website:

Share blog content from your website on the feed regularly
Introduce CTA or call-to-action that encourages users to click on links
Offer discounts on your products or services to users who visit your website
Also, don’t miss out on the opportunity to link on each platform

Have You Prepared a Posting Schedule?

Your posting schedule depends on:

What kind of content will you be posting?
How often will you be posting?
What time of the day will you be posting?
What is included in your posts?

These factors vary from platform to platform. You must optimize your posts in such a way that it reaches as many users as possible, all the while fulfilling the objective.

Make sure to remain consistent in your posting frequency so that users from all over can learn about your brand, though not much to the point that it gets excessive.

How Will You Interact With Your Audience?

Just posting on social media platforms or publishing blog content on your website isn’t enough to build a customer base.

You need to engage with your audience directly. The platforms are basically designed to encourage interactions between customers and brands. Interacting with your customers also shows that your company is responsive, credible, and trustworthy.

You can:

Reply to comments posted by users
Share user content relevant to your label on your profile
Reply to user’s comments on the forums

Wrapping Up

There you go, if you need some ideas to jumpstart your brand’s presence on social media platforms, these are the steps to follow. The rest will fall into place; users will comment and ask about your brand, they will click on the link to visit your brand’s website, and they will purchase your products or services. Hence, that way you can maintain your online presence and gain a loyal customer base.