Smart Ways To Increase Average Order Value In Ecommerce

As the e-commerce landscape continues to grow, so does the competition for customer attention. Instead of constantly chasing new customers, a more profitable strategy is to encourage existing shoppers to spend more per visit. 

Data from a recent survey by Opensend shows that the current benchmark for Average Order Value (AOV) is approximately $144.57 per order, representing an 8.7% increase from the previous year. 

This metric is a powerful indicator of consumer spending habits and the effectiveness of your sales tactics. By focusing on smart, strategic ways to increase AOV, you can boost your store’s profitability and ensure every transaction counts.

Are you excited to uncover the secret strategies? This comprehensive article presents some smart ways to increase average order value in ecommerce. 

KEY TAKEAWAYS

• Increasing AOV is a cost-effective way to grow your business without always needing to acquire new customers.
• Use customer behavior to offer relevant product suggestions, bundles, or discounts.
• Set a free delivery threshold slightly above your current AOV to encourage customers to add more to their cart.
• Create product bundles and use cross-selling to make shopping more convenient and increase the final spend.
• Use A/B testing and real-time data to find out which promotions are most effective and avoid unnecessary discounting.

Why Average Order Value Matters

Your average order value is the price that people usually spend each time they shop with you. It’s a great method to check how your store is performing. A higher AOV often gives more profit, especially if you’re utilizing the same for bringing in each customer.

With online advertising getting more expensive, it’s smart to look at how you can increase average order value instead of just relying on more traffic.

Use Personalised Offers To Nudge Higher Spending

Customers are more inclined to buy something when they see it that meets their needs or preferences. That’s where personalised offers come in. You can propose some recommendations based on what they’ve clicked on or what’s already in their basket.

Speculate how people add a face wash to their basket. Providing a complementary moisturizer at a slight discount could persuade them to purchase both.

How This Works In Practice

You can employ smart tools to display beneficial recommendations at the ideal time, like:

• Letting the shopper anticipate they’re just £5 away from free delivery
• Suggesting a bundle that matches what they’re buying
• Highlighting a limited-time offer during checkout

Everything is about giving the right nudge and moment, without being pushy.

Offer Free Delivery Thresholds

No one likes to pay for delivery, and in the UK, it’s frequently a major factor in customers canceling orders. But with the right mindset, this can work to your advantage. Setting your free delivery threshold just above your current AOV offers people a reason to add more.

In case your regular basket is around £40, offering free shipping on orders over £45 could gently encourage a top-up. This little adjustment frequently results in larger baskets without requiring significant discounts.

INTERESTING FACT

Offering free shipping can increase average order value by as much as 30%, as customers are motivated to reach the minimum spend threshold.

Use Product Bundles And Cross-Sells

Customers are more open towards convenience and value for money. Creating ready-made bundles, such as a skincare set or an outfit package, makes buying easier and often raises the final spend.

At the same time, smart cross-sells can help. Why not suggest performance socks or a water bottle while they’re still browsing if someone’s buying running shoes? The trick is to make the add-ons feel constructive, not like a hard sell.

Optimise Promotions With Real-Time Testing

What works for one shopper may not work for another. Making a big difference is the reason behind testing different offers and layouts.

Apart from that, trying various approaches and keeping track of what performs best, you can adjust your offers on the go. In other words, the most successful ideas receive greater attention, while the less successful ones are gradually phased out. It helps you stay productive with your promotions and avoid unnecessary discounts.

Turn Every Visit Into Higher Value

You don’t need to modify your site completely to boost order values. Often, it’s the little tweaks, like useful suggestions, well-timed offers, and free shipping thresholds, that make the biggest impact. 

Take time to try a few small changes, look at your current setup, and see what improves results. You might find your best profits come from what you already have.